In The Light (“we”, “us”) respects your privacy. This policy tells you what personal information we collect, why we collect it and how we protect it, as the Protection of Personal Information Act, 2013 (POPIA) requires.
1. Who we are
In The Light is a clothing brand based in Cape Town, South Africa. Contact: hello@inthelight.co.za or WhatsApp 073 228 2517.
2. Information we collect
- Orders: name, email, phone number, delivery address and order details.
- Waitlist and newsletter: email, WhatsApp number and, if you choose, your size and interests.
- Messages: what you send us by email, WhatsApp or the contact form.
- Website data: basic technical data such as browser type and pages visited. Your cart is kept in your own browser.
We do not collect or store card details. Our payment provider processes payments on its secure systems.
3. Why we use it
- To process, deliver and support your orders and pre-orders.
- To send drop updates and early access, only if you agreed to this.
- To answer your questions.
- To improve our website and products.
- To obey the law, for example tax records.
4. Who we share it with
We share only what is necessary with service providers that help us run the store: our payment provider, courier companies, email and messaging tools, and website hosting. They must protect your information. We never sell your information.
5. How long we keep it
We keep order records for as long as the law requires (usually 5 years). We keep waitlist and marketing details until you opt out.
6. Your rights
- Ask what information we hold about you.
- Ask us to correct or delete your information.
- Opt out of marketing at any time. Reply “STOP” on WhatsApp or use the unsubscribe link in any email.
- Object to how we process your information.
- Complain to the Information Regulator of South Africa (inforegulator.org.za).
7. Security
We use reasonable technical and organisational steps to protect your information against loss, misuse and unauthorised access.
8. Cookies and local storage
Our site stores your cart and waitlist preference in your browser so they stay when you come back. If we add analytics, we will update this policy.
9. Changes
We can update this policy. The date at the top shows the latest version.
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